Brand and DNA

Brand DNA = who you sell to, what you offer, how you sound. Sparse DNA → generic copy; specific DNA → better match. Editable anytime; new runs use the new text (old Buffer posts are unchanged).

1. Configure → correct business → fields labeled Brand DNA / about the business.
2. Use plain facts, not marketing fluff.
3. Save (confirm if the app warns on leave).

Next: Connect Buffer