Checklist. Three stops: business → Brand DNA → Social media (Get API from Buffer (It's Free) + turn on the right profiles). The matrix fills itself; skip it until you want different timing or to disable a network.
- Business — Pick or create the workspace for this brand. View more
- Brand DNA — Facts, audience, tone (plain language is fine). View more
- Buffer — Get API from Buffer (It's Free) at https://publish.buffer.com/settings/api; Configure → business → Social media → paste, save, toggle profiles on. View more
- First post — Queue shows items with times; Buffer sends at schedule. View more
Optional: Publishing matrix · Terms: Key concepts · App: Configure