Content and platforms

Two axes: asset type (text, image, short video, …) × network. The pair must match what that network allows.

Networks = whatever Buffer exposes for your workspace (X, LinkedIn, Instagram, etc.). Not in Buffer → not in Prometheus yet.

  • Text — Caption-led (X, LinkedIn, …).
  • Image — Still + caption (feeds).
  • Video / reel — Motion + sound where the plan expects it.

The matrix turns combinations on/off and sets cadence; defaults come from channel setup.

One enabled row ≈ one contract: business + platform + content type + cadence → right asset, channel, time.

Scheduling · Signals