Signals and context

Signals = live context (trends, performance, enabled feeds). Brand DNA = who you are; signals = what's worth reacting to now.

Trends — Topics the system may read from allowed surfaces.
Your results — What worked recently informs the next plan.
Configured sources — Keywords, competitors, industry feeds, etc. One source failing should not kill the rest.

Planner = DNA (voice/guardrails) + signals (angles/timing)—not generic trends, not ignoring the market.

Day-to-day: set the business, keep Buffer accurate, let collection run on schedule; change sources when strategy shifts.