App vocabulary in one pass (see Glossary for full A–Z).
- Business — One brand workspace: DNA, Buffer, matrix, queue. Split brands into separate businesses.
- Brand DNA — Facts you save so copy is not generic. Brand DNA
- Get API from Buffer (It's Free) — Create at https://publish.buffer.com/settings/api (New) → paste under Social media.
- Social media tab — Key + which Buffer profiles are on for this business. Connect Buffer
- Content matrix — Platform × type, on/off, frequency, destination channel. Defaults after Social media. Publishing
- Signals · plan · queue — Live inputs → structured plan → review list → Buffer on schedule.
Quickstart