Glossary

In-app and docs vocabulary (A–Z).

Brand DNA — Saved brand profile (offer, audience, tone). Brand DNA
Buffer — Scheduler that hits the networks; Prometheus hands off finished posts.
Get API from Buffer (It's Free) — Secret from https://publish.buffer.com/settings/api (New) → pasted per business on Social media. Connect Buffer
Buffer channel — One connected social profile in Buffer; you assign which belong to each business.
Business — One brand workspace: DNA, Buffer map, matrix, queue. Set up business
Channel assignment — Social media toggles: which Buffer profiles this business may use (same flow as connecting Buffer).
Configure — Top-nav setup area; Buffer + channels under each business's Social media (e.g. /setup/business/2?tab=social).
Content matrix — Rules table: platform × content type, on/off, frequency, destination channel. Publishing
Content plan — Structured upcoming topics/platforms/timing before or as queue items appear.
Frequency — Days between “due” for a matrix row; lower = more often.
Prometheus Signal — This product: planning, generation, supervised queue, Buffer publish.
Publishing / publisher — Sending a finished item to Buffer at schedule time; publisher = component that does the handoff.
Queue — In-app list to review/edit/schedule before Buffer.
Signals — Live context (trends, performance, feeds), not static DNA. Signals